Mobile marketing will help the casino

MobileStorm Company presented another work on the study of the market of digital technology. At this time focused on marketing opportunities for SMS client casinos. In particular, the so-called «white book» this is how you can use text messages for the benefit of business, taking into account the existing problems in the gaming industry. It also explains what the benefits of SMS will be a casino, if used in marketing campaigns, and how to use communications to retain current customers and attract new ones.

According to mobileStorm, Dzhereda Reyttsina (Jared Reitzin), in the current economic situation, it is natural that users are very careful to spend money on entertainment and gambling. Therefore, casinos offer their customers discounts and a variety of actions. With SMS, you can quickly notify customers of special offers. It is also an excellent means of communication with members of the club game, regardless of their level of activity and games in the casino. On the delivery of messages virtually no problems, 95% of recipients read them within 15 minutes of the receipt, so this is an excellent marketing channel in gambling.

I must say that the prospect for the casino industry today seems rather bleak. International rating agency Fitch Ratings noted that casino revenue last year fell by 2.5%. And the case does not establish, at least until 2010. Game business needs to think a new strategy to move, to switch to a cheaper marketing technologies, such as mobile marketing and social networks.

mobileStorm notes that SMS-marketing has already produced some positive results. Successful campaigns have been MGM Grand, Mandalay Bay, Luxor, Hard Rock Hotel & Casino, Barona Valley Ranch and the Palms Casino Resort.